When ads work new proof that advertising triggers sales /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Armonk, N.Y. :
Sharpe,
c2007.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 005 | 20171002054737.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 060221s2007 nyua sb 001 0 eng | ||
| 010 | |z 2006005852 | ||
| 020 | |z 0765617382 (cloth : alk. paper) | ||
| 035 | |a (CaPaEBR)ebr10178045 | ||
| 035 | |a (OCoLC)169873525 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5823 |b .J719 2007eb |
| 082 | 0 | 4 | |a 659.1 |2 22 |
| 100 | 1 | |a Jones, John Philip. | |
| 245 | 1 | 0 | |a When ads work |h [electronic resource] : |b new proof that advertising triggers sales / |c John Philip Jones. |
| 250 | |a 2nd ed. | ||
| 260 | |a Armonk, N.Y. : |b Sharpe, |c c2007. | ||
| 300 | |a xix, 209 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Advertising |v Case studies. | |
| 650 | 0 | |a Sales promotion |v Case studies. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10178045 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 81676 |d 81676 | ||