Data mining techniques for marketing, sales, and customer relationship management /

-д хадгалсан:
Номзүйн дэлгэрэнгүй
Үндсэн зохиолч: Berry, Michael J. A.
Байгууллагын зохиогч: ebrary, Inc
Бусад зохиолчид: Linoff, Gordon
Формат: Цахим Цахим ном
Хэл сонгох:англи
Хэвлэсэн: Indianapolis, Ind. : Wiley Pub., c2004.
Хэвлэл:2nd ed.
Нөхцлүүд:
Онлайн хандалт:An electronic book accessible through the World Wide Web; click to view
Шошгууд: Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
Агуулга:
  • Why and what is data mining?
  • The virtuous cycle of data mining
  • Data mining methodology and best practices
  • Data mining applications in marketing and customer relationship management
  • The lure of statistics: data mining using familiar tools
  • Decision trees
  • Artificial neural networks
  • Nearest neighbor approaches : memory-based reasoning and collaborative filtering
  • Market basket analysis and association rules
  • Link analysis
  • Automatic Cluster detection
  • Knowing when to worry: hazard functions and survival analysis in marketing
  • Genetic algorithms
  • Data mining throughout the customer life cycle
  • Data warehousing, OLAP, and data mining
  • Building the data mining environment
  • Preparing data for mining
  • Putting data mining to work.