Data mining techniques for marketing, sales, and customer relationship management /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Indianapolis, Ind. :
Wiley Pub.,
c2004.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 008 | 031209s2004 inua s 001 0 eng | ||
| 010 | |z 2003026693 | ||
| 020 | |z 0471470643 (paper/website) | ||
| 035 | |a (CaPaEBR)ebr10114278 | ||
| 035 | |a (OCoLC)55141423 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.125 |b .B47 2004eb |
| 082 | 0 | 4 | |a 658.8/02 |2 22 |
| 100 | 1 | |a Berry, Michael J. A. | |
| 245 | 1 | 0 | |a Data mining techniques |h [electronic resource] : |b for marketing, sales, and customer relationship management / |c Michael J.A. Berry, Gordon S. Linoff. |
| 250 | |a 2nd ed. | ||
| 260 | |a Indianapolis, Ind. : |b Wiley Pub., |c c2004. | ||
| 300 | |a xxv, 643 p. : |b ill. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Data mining. | |
| 650 | 0 | |a Marketing |x Data processing. | |
| 650 | 0 | |a Business |x Data processing. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Linoff, Gordon. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10114278 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 72078 |d 72078 | ||