Consumer insight how to use data and market research to get closer to your customer /

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Detalles Bibliográficos
Autor Corporativo:	ebrary, Inc
Otros Autores:	Stone, Merlin, 1948-, Bond, Alison, Foss, Bryan
Formato:	Electrónico eBook
Lenguaje:	inglés
Publicado:	London ; Sterling, Va. : Kogan Page, 2004.
Colección:	Market research in practice series.
Materias:	Customer relations > Management. Marketing research. Database marketing. Electronic books.
Acceso en línea:	An electronic book accessible through the World Wide Web; click to view
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245	0	0	\|a Consumer insight \|h [electronic resource] : \|b how to use data and market research to get closer to your customer / \|c [edited by] Merlin Stone, Alison Bond & Bryan Foss.
260			\|a London ; \|a Sterling, Va. : \|b Kogan Page, \|c 2004.
300			\|a xv, 288 p. : \|b ill.
490	1		\|a Market research in practice
504			\|a Includes bibliographical references and index.
533			\|a Electronic reproduction. \|b Palo Alto, Calif. : \|c ebrary, \|d 2013. \|n Available via World Wide Web. \|n Access may be limited to ebrary affiliated libraries.
650		0	\|a Customer relations \|x Management.
650		0	\|a Marketing research.
650		0	\|a Database marketing.
655		7	\|a Electronic books. \|2 local
700	1		\|a Stone, Merlin, \|d 1948-
700	1		\|a Bond, Alison.
700	1		\|a Foss, Bryan.
710	2		\|a ebrary, Inc.
830		0	\|a Market research in practice series.
856	4	0	\|u http://site.ebrary.com/lib/daystar/Doc?id=10084448 \|z An electronic book accessible through the World Wide Web; click to view
908			\|a 170314
942	0	0	\|c EB
999			\|c 67872 \|d 67872