Key marketing skills strategies, tools, and techniques for marketing success /
Guardado en:
| Autor principal: | |
|---|---|
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Lenguaje: | inglés |
| Publicado: |
London ; Sterling, VA :
Kogan Page,
2004.
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| Edición: | 2nd ed. |
| Materias: | |
| Acceso en línea: | An electronic book accessible through the World Wide Web; click to view |
| Etiquetas: |
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| 035 | |a (OCoLC)60377529 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415 |b .C52254 2004eb |
| 082 | 0 | 4 | |a 658.8 |2 22 |
| 100 | 1 | |a Cheverton, Peter. | |
| 245 | 1 | 0 | |a Key marketing skills |h [electronic resource] : |b strategies, tools, and techniques for marketing success / |c Peter Cheverton ; [foreword by Malcolm McDonald]. |
| 250 | |a 2nd ed. | ||
| 260 | |a London ; |a Sterling, VA : |b Kogan Page, |c 2004. | ||
| 300 | |a xiii, 383 p. : |b ill. | ||
| 500 | |a Includes index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Strategic planning. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10074932 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 66403 |d 66403 | ||