Key marketing skills strategies, tools, and techniques for marketing success /
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; Sterling, VA :
Kogan Page,
2004.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a22000004a 4500 | ||
|---|---|---|---|
| 001 | 0000077245 | ||
| 005 | 20171002053852.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 040721s2004 enka s 001 0 eng | ||
| 010 | |z 2004017032 | ||
| 020 | |z 0749442980 | ||
| 035 | |a (CaPaEBR)ebr10074932 | ||
| 035 | |a (OCoLC)60377529 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415 |b .C52254 2004eb |
| 082 | 0 | 4 | |a 658.8 |2 22 |
| 100 | 1 | |a Cheverton, Peter. | |
| 245 | 1 | 0 | |a Key marketing skills |h [electronic resource] : |b strategies, tools, and techniques for marketing success / |c Peter Cheverton ; [foreword by Malcolm McDonald]. |
| 250 | |a 2nd ed. | ||
| 260 | |a London ; |a Sterling, VA : |b Kogan Page, |c 2004. | ||
| 300 | |a xiii, 383 p. : |b ill. | ||
| 500 | |a Includes index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Strategic planning. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10074932 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 66403 |d 66403 | ||