Cita APA (7th ed.)
Cheverton, P. (2004). Key marketing skills: Strategies, tools, and techniques for marketing success (2nd ed.). Kogan Page.
Cita Chicago (17th ed.)
Cheverton, Peter. Key Marketing Skills: Strategies, Tools, and Techniques for Marketing Success. 2nd ed. London ; Sterling, VA: Kogan Page, 2004.
Cita MLA (9th ed.)
Cheverton, Peter. Key Marketing Skills: Strategies, Tools, and Techniques for Marketing Success. 2nd ed. Kogan Page, 2004.
Atenció: Aquestes cites poden no estar 100% correctes.