Cita APA (7th ed.)

Gerson, R. F. (1993). Measuring customer satisfaction. Crisp Publications.

Cita Chicago (17th ed.)

Gerson, Richard F. Measuring Customer Satisfaction. Menlo Park, Calif.: Crisp Publications, 1993.

Cita MLA (9th ed.)

Gerson, Richard F. Measuring Customer Satisfaction. Crisp Publications, 1993.