Is military advertising effective? an estimation methodology and applications to recruiting in the 1980s and 1990s /

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Bibliographic Details
Main Author:	Dertouzos, James N., 1950-
Corporate Author:	ebrary, Inc
Other Authors:	Garber, Steven, 1950-
Format:	Electronic eBook
Language:	English
Published:	Santa Monica, Calif. : RAND, 2003.
Subjects:	Advertising > United States > Evaluation. United States > Armed Forces > Recruiting, enlistment, etc. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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Is military advertising effective? an estimation methodology and applications to recruiting in the 1980s and 1990s / by Dertouzos, James N., 1950-

Published 2003

An electronic book accessible through the World Wide Web; click to view

Electronic eBook