Is military advertising effective? an estimation methodology and applications to recruiting in the 1980s and 1990s /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Santa Monica, Calif. :
RAND,
2003.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 007 | cr cn||||||||| | ||
| 008 | 030107s2003 cau sb 000 0 eng d | ||
| 020 | |z 0833033417 | ||
| 035 | |a (CaPaEBR)ebr10056170 | ||
| 035 | |a (OCoLC)70772063 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a UB323 |b .D44 2003eb |
| 082 | 0 | 4 | |a 355.2/23/097309048 |2 21 |
| 100 | 1 | |a Dertouzos, James N., |d 1950- | |
| 245 | 1 | 0 | |a Is military advertising effective? |h [electronic resource] : |b an estimation methodology and applications to recruiting in the 1980s and 1990s / |c James N. Dertouzos, Steven Garber. |
| 260 | |a Santa Monica, Calif. : |b RAND, |c 2003. | ||
| 300 | |a xviii, 95 p. | ||
| 504 | |a Includes bibliographical references. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2005. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Advertising |z United States |x Evaluation. | |
| 651 | 0 | |a United States |x Armed Forces |x Recruiting, enlistment, etc. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Garber, Steven, |d 1950- | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10056170 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 61378 |d 61378 | ||