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One-to-one web marketing build a relationship marketing strategy one customer at a time /

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Hovedforfatter: Allen, Cliff, 1948-
Institution som forfatter: ebrary, Inc
Andre forfattere: Kania, Deborah, 1963-, Yaeckel, Beth
Format: Electronisk eBog
Sprog:engelsk
Udgivet: New York : John Wiley, 2001.
Udgivelse:2nd ed.
Fag:
Internet marketing.
Market segmentation.
Web sites > Design.
Internet advertising.
Electronic books.
Online adgang:An electronic book accessible through the World Wide Web; click to view
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Emne beskrivelse:"Wiley computer publishing".
Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998.
Includes index.
Fysisk beskrivelse:xv, 351 p. : ill.

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