Permission-based E-mail marketing that works!

Permission-based E-mail marketing that works!

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Bibliographic Details
Main Author: MacPherson, Kim
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Chicago, IL : Dearborn Trade, c2001.
Subjects:
Telemarketing.
Electronic mail messages.
Customer relations.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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MARC

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010 |z  00012907 
020 |z 0793142954 (pbk.) 
035 |a (CaPaEBR)ebr10019941 
035 |a (OCoLC)70768887 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a HF5415.1265  |b .M324 2001eb 
082 0 4 |a 658.8/4  |2 21 
100 1 |a MacPherson, Kim. 
245 1 0 |a Permission-based E-mail marketing that works!  |h [electronic resource] /  |c Kim MacPherson. 
260 |a Chicago, IL :  |b Dearborn Trade,  |c c2001. 
300 |a xx, 261 p. :  |b ill. 
500 |a At head of title: Everything you need to know. 
504 |a Includes bibliographical references and index. 
505 0 |a E-mail as a promotional device -- Reeling 'em in (acquiring in new customers that stay) -- Creative pointers and tricks of the trade -- Best E-mail retention practices -- Back-end necessities and things to be mindful of. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2013.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Telemarketing. 
650 0 |a Electronic mail messages. 
650 0 |a Customer relations. 
655 7 |a Electronic books.  |2 local 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10019941  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 55673  |d 55673 

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