Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! /

Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! /

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Bibliographic Details
Main Author: Holtz, Shel
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: New York : AMACOM, American Management Association, c2002.
Edition:2nd ed.
Subjects:
Internet in public relations.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • A report card on PR use of the Internet
  • How communication has been forever changed
  • Public relations tools of the Internet
  • The principles of influencing audiences online
  • How to be the eyes and ears of your organization
  • Media relations
  • Investor relations
  • Government relations
  • Community relations
  • Cause and issue communication
  • Employee communications
  • Activism on the Net
  • Crisis management in the wired world
  • Going directly to the public
  • Measuring the effectiveness of your online efforts.

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