Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! /
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| Körperschaft: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York :
AMACOM, American Management Association,
c2002.
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| Ausgabe: | 2nd ed. |
| Schlagworte: | |
| Online-Zugang: | An electronic book accessible through the World Wide Web; click to view |
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| 082 | 0 | 4 | |a 659.2/0285/4678 |2 21 |
| 100 | 1 | |a Holtz, Shel. | |
| 245 | 1 | 0 | |a Public relations on the Net |h [electronic resource] : |b winning strategies to inform and influence the media, the investment community, the government, the public, and more! / |c Shel Holtz. |
| 250 | |a 2nd ed. | ||
| 260 | |a New York : |b AMACOM, American Management Association, |c c2002. | ||
| 300 | |a xx, 444 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Internet in public relations. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10005791 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 53891 |d 53891 | ||