Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! /

Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! /

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Bibliographic Details
Main Author: Holtz, Shel
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: New York : AMACOM, American Management Association, c2002.
Edition:2nd ed.
Subjects:
Internet in public relations.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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MARC

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020 |z 0814471528 (pbk.) 
035 |a (CaPaEBR)ebr10005791 
035 |a (OCoLC)70739320 
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050 1 4 |a HD59  |b .H596 2002eb 
082 0 4 |a 659.2/0285/4678  |2 21 
100 1 |a Holtz, Shel. 
245 1 0 |a Public relations on the Net  |h [electronic resource] :  |b winning strategies to inform and influence the media, the investment community, the government, the public, and more! /  |c Shel Holtz. 
250 |a 2nd ed. 
260 |a New York :  |b AMACOM, American Management Association,  |c c2002. 
300 |a xx, 444 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
505 0 |a A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2013.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Internet in public relations. 
655 7 |a Electronic books.  |2 local 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10005791  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 53891  |d 53891 

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