Negative publicity on publics' perception of corporate image : a case of G4S Kenya limited /

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Bibliographic Details
Main Author: Nandwa, Eva Chiteri
Format: Book
Language:English
Published: Nairobi : Daystar University, 2016.
Subjects:
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245 |a Negative publicity on publics' perception of corporate image :  |b a case of G4S Kenya limited /  |c Eva Chiteri Nandwa. 
260 |a Nairobi :  |b Daystar University,  |c 2016. 
300 |a xiii, 121 p :  |b ill ;  |c  cm. 
500 |a A thesis presented to the School of Communication, Language and Performing Arts of Daystar University Nairobi, Kenya. 
650 |a Corporate image.  |9 1334 
650 |a Crisis management.  |9 3538 
650 |a Public relations  |x Strategic planning.  |9 3539 
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