Target audience perceptions of the effectiveness of social media as a behaviour change communication channel : a study of nakufeel's Facebook campaign in Kenya /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Nairobi :
Daystar,
2016.
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| Subjects: | |
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MARC
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| 040 | |a Daystar |d JKimani | ||
| 050 | |a HM742 |b .K4M83 | ||
| 100 | |a Mwangi, Nancy Njoki. | ||
| 245 | |a Target audience perceptions of the effectiveness of social media as a behaviour change communication channel : |b a study of nakufeel's Facebook campaign in Kenya / |c Nancy Njoki Mwangi. | ||
| 260 | |a Nairobi : |b Daystar, |c 2016. | ||
| 300 | |a xii, 69 p : |b ill ; |c cm. | ||
| 500 | |a A thesis presented to the School of Communication, Language and Performing Arts of Daystar University, Kenya in partial fulfillment for the degree of Masters of Arts in Communication. | ||
| 650 | |a Facebook (Electronic resource). | ||
| 650 | |a Online social networks. | ||
| 650 | |a Social media. | ||
| 908 | |a 160921 | ||
| 942 | |c THES | ||
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| 999 | |c 39325 |d 39325 | ||