Target audience perceptions of the effectiveness of social media as a behaviour change communication channel : a study of nakufeel's Facebook campaign in Kenya /

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Bibliographic Details
Main Author: Mwangi, Nancy Njoki
Format: Book
Language:English
Published: Nairobi : Daystar, 2016.
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Description
Item Description:A thesis presented to the School of Communication, Language and Performing Arts of Daystar University, Kenya in partial fulfillment for the degree of Masters of Arts in Communication.
Physical Description:xii, 69 p : ill ; cm.