The effect of green marketing on organizational sustainable competitive advantage : a case of Nairobi Java House, Kenya /

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Bibliographic Details
Main Author:	Miano, Margaret Waithira
Format:	Book
Language:	English
Published:	Nairobi : Daystar University, 2016.
Subjects:	Green marketing.
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100		\|a Miano, Margaret Waithira.
245		\|a The effect of green marketing on organizational sustainable competitive advantage : \|b a case of Nairobi Java House, Kenya / \|c by Margaret Waithira Miano.
260		\|a Nairobi : \|b Daystar University, \|c 2016.
300		\|a xi, 156 p : \|b ill ; \|c cm.
500		\|a A thesis presented to the School of Business and Economics of Daystar University in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing.
504		\|a Includes bibliographical references.
650		\|a Green marketing.
908		\|a 160907
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