The effect of green marketing on organizational sustainable competitive advantage : a case of Nairobi Java House, Kenya /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Nairobi :
Daystar University,
2016.
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Item Description: | A thesis presented to the School of Business and Economics of Daystar University in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing. |
|---|---|
| Physical Description: | xi, 156 p : ill ; cm. |
| Bibliography: | Includes bibliographical references. |
Guerrilla marketing goes green winning strategies to improve your profits and your planet /