Advertising /
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| 主要作者: | |
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| 其他作者: | , |
| 格式: | 圖書 |
| 語言: | 英语 |
| 出版: |
New York, NY :
McGraw-Hill Education,
2015.
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| 版: | 2nd ed. |
| 主題: | |
| 標簽: |
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| Item Description: | Part 1: An introduction to advertising. Part 2: Understanding the target audience. Part 3: The planning process. Part 4: The creative process.Part 5: Reaching the target audience. Part 6: Integrating marketing communications elements. |
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| 實物描述: | xvi, 463 p ; 28 cm. |
| 參考書目: | Includes bibliographical references and index. |
| ISBN: | 0078028965 (alk. paper) 9780078028960 (alk. paper) |