Advertising /
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| Hovedforfatter: | |
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| Andre forfattere: | , |
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
New York, NY :
McGraw-Hill Education,
2015.
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| Udgivelse: | 2nd ed. |
| Fag: | |
| Tags: |
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| Emne beskrivelse: | Part 1: An introduction to advertising. Part 2: Understanding the target audience. Part 3: The planning process. Part 4: The creative process.Part 5: Reaching the target audience. Part 6: Integrating marketing communications elements. |
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| Fysisk beskrivelse: | xvi, 463 p ; 28 cm. |
| Bibliografi: | Includes bibliographical references and index. |
| ISBN: | 0078028965 (alk. paper) 9780078028960 (alk. paper) |