Advertising /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
McGraw-Hill Education,
2015.
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| Edition: | 2nd ed. |
| Subjects: | |
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| Item Description: | Part 1: An introduction to advertising. Part 2: Understanding the target audience. Part 3: The planning process. Part 4: The creative process.Part 5: Reaching the target audience. Part 6: Integrating marketing communications elements. |
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| Physical Description: | xvi, 463 p ; 28 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0078028965 (alk. paper) 9780078028960 (alk. paper) |