Advertising /

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書目詳細資料
主要作者: Arens, William
其他作者: David Schaefer, Michael Weigold
格式: 圖書
語言:英语
出版: New York, NY : McGraw-Hill Education, 2015.
版:2nd ed.
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實物特徵
Item Description:Part 1: An introduction to advertising. Part 2: Understanding the target audience. Part 3: The planning process. Part 4: The creative process.Part 5: Reaching the target audience. Part 6: Integrating marketing communications elements.
實物描述:xvi, 463 p ; 28 cm.
參考書目:Includes bibliographical references and index.
ISBN:0078028965 (alk. paper)
9780078028960 (alk. paper)