Arens, W., David Schaefer, & Michael Weigold. (2015). Advertising (2nd ed.). McGraw-Hill Education.
Lua i Stíl Chicago (17ú heag.)Arens, William, David Schaefer, agus Michael Weigold. Advertising. 2nd ed. New York, NY: McGraw-Hill Education, 2015.
Lua MLA (9ú heag.)Arens, William, et al. Advertising. 2nd ed. McGraw-Hill Education, 2015.
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