Persuasive copywriting : using psychology to influence, engage and sell /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page Limited,
2015.
|
| Subjects: | |
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MARC
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| 100 | 1 | |a Maslen, Andy. | |
| 245 | 1 | 0 | |a Persuasive copywriting : |b using psychology to influence, engage and sell / |c Andy Maslen. |
| 260 | |a London : |b Kogan Page Limited, |c 2015. | ||
| 300 | |a xxv, 226 p : |b illustrations ; |c 24 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising copy. | |
| 650 | 0 | |a Persuasion (Psychology). | |
| 908 | |a 160512 | ||
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