International marketing and export management /
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| 主要作者: | |
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| 格式: | 图书 |
| 语言: | 英语 |
| 出版: |
Harlow, England New York :
Financial Times Prentice Hall,
2011.
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| 版: | 7th ed. |
| 主题: | |
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书本目录:
- International marketing and exporting
- Bases of international marketing
- The international environment : culture; economic, forces; and competition
- The international environment : government, political and legal forces
- Market selection : definition and strategies
- Information for international market(ing) decisions
- Market entry strategies
- Export entry modes
- Nonexport entry modes
- Product decisions
- Pricing decisions
- Financing and methods of payment
- Promotion and marketing communication
- Supply chain management/logistics and handling export orders
- Organization of international marketing activities.