International marketing and export management /
Shranjeno v:
| Glavni avtor: | |
|---|---|
| Drugi avtorji: | |
| Format: | Knjiga |
| Jezik: | angleščina |
| Izdano: |
Harlow, England New York :
Financial Times Prentice Hall,
2011.
|
| Izdaja: | 7th ed. |
| Teme: | |
| Oznake: |
Brez oznak, prvi označite!
|
Kazalo:
- International marketing and exporting
- Bases of international marketing
- The international environment : culture; economic, forces; and competition
- The international environment : government, political and legal forces
- Market selection : definition and strategies
- Information for international market(ing) decisions
- Market entry strategies
- Export entry modes
- Nonexport entry modes
- Product decisions
- Pricing decisions
- Financing and methods of payment
- Promotion and marketing communication
- Supply chain management/logistics and handling export orders
- Organization of international marketing activities.