International marketing and export management /

Saved in:
书目详细资料
主要作者: Albaum, Gerald S.
其他作者: Duerr, Edwin
格式: 图书
语言:英语
出版: Harlow, England New York : Financial Times Prentice Hall, 2011.
版:7th ed.
主题:
标签: 添加标签
没有标签, 成为第一个标记此记录!
书本目录:
  • International marketing and exporting
  • Bases of international marketing
  • The international environment : culture; economic, forces; and competition
  • The international environment : government, political and legal forces
  • Market selection : definition and strategies
  • Information for international market(ing) decisions
  • Market entry strategies
  • Export entry modes
  • Nonexport entry modes
  • Product decisions
  • Pricing decisions
  • Financing and methods of payment
  • Promotion and marketing communication
  • Supply chain management/logistics and handling export orders
  • Organization of international marketing activities.