International marketing and export management /
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
Harlow, England New York :
Financial Times Prentice Hall,
2011.
|
| Edición: | 7th ed. |
| Materias: | |
| Etiquetas: |
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| 100 | 1 | |a Albaum, Gerald S. | |
| 245 | 1 | 0 | |a International marketing and export management / |c Gerald Albaum, Edwin Duerr. |
| 250 | |a 7th ed. | ||
| 260 | |a Harlow, England |a New York : |b Financial Times Prentice Hall, |c 2011. | ||
| 300 | |a xxxi, 990 p : |b ill. (chiefly col.), col. map ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities. | |
| 650 | 0 | |a Export marketing |x Management. | |
| 700 | 1 | |a Duerr, Edwin. | |
| 908 | |a 160406 | ||
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