Exploring the role of corporate identity on customer satisfaction : a case of madison insurance company limited /

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Bibliografski detalji
Glavni autor: Murathe, Miriam Muthoni
Format: Knjiga
Jezik:engleski
Izdano: Nairobi : Daystar University, 2014.
Teme:
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Opis
Opis predmeta:A thesis presented to the faculty of Postgraduate studies of Daystar University in partial fulfilment of the requirement for the degree of Masters of Business Adminstration in Strategic Management and Marketing.
Opis fizičkog objekta:xi, 91 p : ill ; cm.