Exploring the role of corporate identity on customer satisfaction : a case of madison insurance company limited /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi :
Daystar University,
2014.
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| Subjects: | |
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| Item Description: | A thesis presented to the faculty of Postgraduate studies of Daystar University in partial fulfilment of the requirement for the degree of Masters of Business Adminstration in Strategic Management and Marketing. |
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| Physical Description: | xi, 91 p : ill ; cm. |