Strategies implemented by tour operators to address changing trends taking place in Kenya's tourism industry : case study of Abercrombie and Kent /

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Bibliographic Details
Main Author: Mwangi, Sarah Njeri
Format: Book
Language:English
Published: Nairobi : Daystar University, 2012.
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040 |a Daystar  |d EOtanga 
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100 1 |a Mwangi, Sarah Njeri. 
245 1 0 |a Strategies implemented by tour operators to address changing trends taking place in Kenya's tourism industry :  |b case study of Abercrombie and Kent /  |c Sarah Njeri Mwangi. 
260 |a Nairobi :  |b Daystar University,  |c 2012. 
300 |a xi, 85 p :  |b ill. 
500 |a A thesis presented to the School of Business and Economics of Daystar University in partial fulfilment for the degree of Masters in Business Adminstration In Strategic Management. 
504 |a Includes bibliographical references and index. 
650 0 |a Tourism  |z Kenya. 
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