Application of blue ocean strategy in value innovation for sustained growth and profitability among local textile manufacturers : a study of selected textile manufactures in Nairobi /

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Bibliographic Details
Main Author: Frezghi, Marus
Format: Book
Language:English
Published: Nairobi : Daystar University, 2011.
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MARC

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040 |a Daystar  |d EOtanga 
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100 1 |a Frezghi, Marus. 
245 1 0 |a Application of blue ocean strategy in value innovation for sustained growth and profitability among local textile manufacturers :  |b a study of selected textile manufactures in Nairobi /  |c by Marus Frezghi. 
260 |a Nairobi :  |b Daystar University,  |c 2011. 
300 |a xii, 133 p :  |b ill. 
500 |a A thesis presented to the School of Business and Economics of Daystar University in partial fulfilment for the degree of Masters in Business Adminstration In Strategic Management. 
504 |a Includes bibliographical references and index. 
650 0 |a Textile Industry  |z Kenya. 
908 |a 141015 
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