Application of blue ocean strategy in value innovation for sustained growth and profitability among local textile manufacturers : a study of selected textile manufactures in Nairobi /
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| Hovedforfatter: | |
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| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
Nairobi :
Daystar University,
2011.
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| Fag: | |
| Tags: |
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| Emne beskrivelse: | A thesis presented to the School of Business and Economics of Daystar University in partial fulfilment for the degree of Masters in Business Adminstration In Strategic Management. |
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| Fysisk beskrivelse: | xii, 133 p : ill. |
| Bibliografi: | Includes bibliographical references and index. |