Essentials of strategic management : the quest for competitive advantage /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
McGraw-Hill/Irwin,
2013.
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| Edition: | 4th ed. |
| Subjects: | |
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| 008 | 111118s2013 nyua 001 0 eng | ||
| 010 | |a 2011046965 | ||
| 020 | |a 9781259094842 | ||
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| 082 | 0 | 0 | |a 658.4/012 |2 23 |
| 100 | 1 | |a Gamble, John |q (John E.). | |
| 245 | 1 | 0 | |a Essentials of strategic management : |b the quest for competitive advantage / |c John E. Gamble, Margaret A. Peteraf, and Arthur A. Thompson. |
| 250 | |a 4th ed. | ||
| 260 | |a New York, NY : |b McGraw-Hill/Irwin, |c 2013. | ||
| 300 | |a xl, 440 p : |b col ill ; |c 26 cm. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company's direction : vision and mission, objectives and strategy -- What are the industry's driving forces of change and what impact will they have? -- Evaluating a company's resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name. | |
| 650 | 0 | |a Business planning. | |
| 650 | 0 | |a Competition. | |
| 650 | 0 | |a Strategic planning |v Case studies. | |
| 650 | 0 | |a Strategic planning. | |
| 700 | |a Thompson, Arthur A. | ||
| 700 | 1 | |a Peteraf, Margaret A. | |
| 908 | |a 140923 | ||
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