Integrated advertising, promotion, and marketing communications /
שמור ב:
| מחבר ראשי: | |
|---|---|
| פורמט: | ספר |
| שפה: | אנגלית |
| יצא לאור: |
Boston :
Pearson,
2014.
|
| מהדורה: | 6th ed. |
| נושאים: | |
| תגים: |
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
|
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| 100 | 1 | |a Clow, Kenneth E. |9 771 | |
| 245 | 1 | 0 | |a Integrated advertising, promotion, and marketing communications / |c Kenneth E. Clow. |
| 250 | |a 6th ed. | ||
| 260 | |a Boston : |b Pearson, |c 2014. | ||
| 300 | |a 480 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising. |9 772 | |
| 650 | 0 | |a Communication in marketing. |9 773 | |
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