Cita APA (7th ed.)
Clow, K. E. (2014). Integrated advertising, promotion, and marketing communications (6th ed.). Pearson.
Cita Chicago (17th ed.)
Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. 6th ed. Boston: Pearson, 2014.
Cita MLA (9th ed.)
Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. 6th ed. Pearson, 2014.
Atenció: Aquestes cites poden no estar 100% correctes.