APA (7th ed.) Citation
Clow, K. E. (2014). Integrated advertising, promotion, and marketing communications (6th ed.). Pearson.
Chicago Style (17th ed.) Citation
Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. 6th ed. Boston: Pearson, 2014.
MLA (9th ed.) Citation
Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. 6th ed. Pearson, 2014.
Warning: These citations may not always be 100% accurate.