Clow, K. E. (2014). Integrated advertising, promotion, and marketing communications (6th ed.). Pearson.
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Cita Chicago (17th ed.)
Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. 6th ed. Boston: Pearson, 2014.
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Cita MLA (9th ed.)
Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. 6th ed. Pearson, 2014.
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