Customer relationship management strategies and their contribution to sustainable advantage at housing finance company /

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Detalles Bibliográficos
Autor Principal: Mushira, Maureene M.
Formato: Libro
Idioma:inglés
Publicado: Nairobi, Kenya : Daystar University, 2010.
Subjects:
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Descripción
descrición da copia:A thesis presented to the faculty of postgraduate studies of Daystar University in partial fulfillment of the requirements for the degree of Master of Business Adminstration in Strategic Management.
Descrición Física:xii, 139p.
Bibliografía:Includes bibliographical references and index.