Customer relationship management strategies and their contribution to sustainable advantage at housing finance company /

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Bibliografiske detaljer
Hovedforfatter: Mushira, Maureene M.
Format: Bog
Sprog:engelsk
Udgivet: Nairobi, Kenya : Daystar University, 2010.
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Beskrivelse
Emne beskrivelse:A thesis presented to the faculty of postgraduate studies of Daystar University in partial fulfillment of the requirements for the degree of Master of Business Adminstration in Strategic Management.
Fysisk beskrivelse:xii, 139p.
Bibliografi:Includes bibliographical references and index.