What drives phenomenal success?

"Colleen Barrett explains the success of Southwest Airlines in simple terms: a customer focus that is not just a program or policy, but a way of life. In an industry that must constantly balance cost against people, Barrett believes that not focusing on the people values will make dollars irre...

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Detalhes bibliográficos
Autor principal: Barrett, Colleen
Autores corporativos: Kantola Productions, Stanford Video
Formato: Vídeo DVD
Idioma:inglês
Publicado em: Mill Valley, CA : Kantola, 2007.
coleção:Stanford executive briefings
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