The Silver Market Phenomenon Marketing and Innovation in the Aging Society /

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Bibliographic Details
Main Author: Kohlbacher, Florian
Corporate Author: SpringerLink (Online service)
Other Authors: Herstatt, Cornelius
Format: Electronic eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2011.
Subjects:
Online Access:http://dx.doi.org/10.1007/978-3-642-14338-0
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