Competitive marketing strategies towards enhancing students' environment : a case study of two private universities /

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Bibliographic Details
Main Author: Bowen, Chebet J.
Format: Book
Language:English
Published: Nairobi : Daystar University, 2011.
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040 |a Daystar  |d EOtanga 
050 0 0 |a LB2342.8  |b .K4B69 
100 1 |a Bowen, Chebet J. 
245 1 0 |a Competitive marketing strategies towards enhancing students' environment :  |b a case study of two private universities /  |c Chebet J. Bowen. 
260 |a Nairobi :  |b Daystar University,  |c 2011. 
300 |a x, 116 p :  |b ill. 
500 |a A thesis presented to the school of Business and Economics of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Business Administartion in Marketing. 
504 |a Includes bibliographical references and index. 
650 0 |a College student  |x Recruitment. 
650 0 |a Education, higher  |x Public relations. 
650 0 |a Universities and colleges  |x Marketing. 
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