An analysis of marketing strategies in the mobile service sector in Kenya : a case study of safaricom limited /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Nairobi :
Daystar University,
2010.
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| Subjects: | |
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MARC
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| 050 | 0 | 0 | |a HE9713 |b .K4 M93 |
| 100 | 1 | |a Mwangi, Danson Ndungu Kariuki. | |
| 245 | 1 | 3 | |a An analysis of marketing strategies in the mobile service sector in Kenya : |b a case study of safaricom limited / |c Danson Ndungu Kariuki Mwangi. |
| 260 | |a Nairobi : |b Daystar University, |c 2010. | ||
| 300 | |a xi, 127p : |b ill. | ||
| 500 | |a A thesis submitted to the faculty of postgraduate studies of Daystar University in partial fulfilment of the requirements for the degree of Masters of Business Adminstration in Strategic Management. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Cell phone service industry |x Marketing. | |
| 650 | 0 | |a Cell phone |x Marketing. | |
| 650 | 0 | |a Cell phone |x Research. | |
| 650 | 0 | |a Marketing survey. | |
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