An analysis of marketing strategies in the mobile service sector in Kenya : a case study of safaricom limited /
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| Autor principal: | |
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| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
Nairobi :
Daystar University,
2010.
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| Matèries: | |
| Etiquetes: |
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| Descripció de l’ítem: | A thesis submitted to the faculty of postgraduate studies of Daystar University in partial fulfilment of the requirements for the degree of Masters of Business Adminstration in Strategic Management. |
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| Descripció física: | xi, 127p : ill. |
| Bibliografia: | Includes bibliographical references and index. |