An analysis of marketing strategies in the mobile service sector in Kenya : a case study of safaricom limited /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi :
Daystar University,
2010.
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| Subjects: | |
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| Item Description: | A thesis submitted to the faculty of postgraduate studies of Daystar University in partial fulfilment of the requirements for the degree of Masters of Business Adminstration in Strategic Management. |
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| Physical Description: | xi, 127p : ill. |
| Bibliography: | Includes bibliographical references and index. |