An analysis of marketing strategies in the mobile service sector in Kenya : a case study of safaricom limited /

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Detalles Bibliográficos
Autor Principal: Mwangi, Danson Ndungu Kariuki
Formato: Libro
Idioma:inglés
Publicado: Nairobi : Daystar University, 2010.
Subjects:
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Descripción
descrición da copia:A thesis submitted to the faculty of postgraduate studies of Daystar University in partial fulfilment of the requirements for the degree of Masters of Business Adminstration in Strategic Management.
Descrición Física:xi, 127p : ill.
Bibliografía:Includes bibliographical references and index.