Encyclopaedia of economics, commerce & management : Vol. 8 advertising and promotion management /

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Bibliographic Details
Other Authors: Zachariah, Peter and Rajpal, Kireet
Format: Book
Language:English
Published: New Delhi : Mittal, c1996.
Edition:ed.
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245 1 0 |a Encyclopaedia of economics, commerce & management :  |b Vol. 8 advertising and promotion management /  |c Edited by Raghubir...[ al et.] 
250 |a  ed. 
260 |a New Delhi :  |b Mittal,  |c c1996. 
300 |a vi, 324 p. 
500 |a Vol. 8 of 18 vols. 
504 |a Includes bibliographical references and index. 
541 |a Print India  |c Purchase  |d May, 2000 
650 0 |a Encyclopedia  |x Economics, Commerce and Management.  |9 7684 
700 1 |a Zachariah, Peter and Rajpal, Kireet.  |9 7685 
908 |a 110809 
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