Encyclopaedia of economics, commerce & management : Vol. 8 advertising and promotion management /

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Bibliographic Details
Other Authors: Zachariah, Peter and Rajpal, Kireet
Format: Book
Language:English
Published: New Delhi : Mittal, c1996.
Edition:ed.
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Description
Item Description:Vol. 8 of 18 vols.
Physical Description:vi, 324 p.
Bibliography:Includes bibliographical references and index.
ISBN:8170996406 :