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Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /

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Detaylı Bibliyografya
Yazar:	Danesi, Marcel
Materyal Türü:	Kitap
Dil:	İngilizce
Baskı/Yayın Bilgisi:	Lanham : Rowman & Littlefield Publishers, c2008.
Konular:	Advertising. Consumer behavior. Marketing.
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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