Essentials of marketing : a marketing strategy planning approach /
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Format: | Book |
Language: | English |
Published: |
New York :
McGraw-hill,
c2010.
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050 | 1 | |a HF5415 |b .M375 | |
100 | 1 | |a Perreault, William D. |9 7102 | |
245 | 1 | 0 | |a Essentials of marketing : |b a marketing strategy planning approach / |c William D. Perreault........[et.al] |
260 | |a New York : |b McGraw-hill, |c c2010. | ||
300 | |a xxxix, 691 p. : |b ill. | ||
504 | |a Includes bibliographical references and index. | ||
541 | |a Gabby |c Purchase |d March 2010 | ||
650 | 0 | |a Marketing. |9 1307 | |
700 | 1 | |a Cannon, Joseph P. and McCarthy, E. Jerome. |9 7648 | |
908 | |a 100816 | ||
942 | |c G |2 lcc |0 1 |