Essentials of marketing : a marketing strategy planning approach /

Essentials of marketing : a marketing strategy planning approach /

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Bibliographic Details
Main Author: Perreault, William D.
Other Authors: Cannon, Joseph P. and McCarthy, E. Jerome
Format: Book
Language:English
Published: New York : McGraw-hill, c2010.
Subjects:
Marketing.
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MARC

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245 1 0 |a Essentials of marketing :  |b a marketing strategy planning approach /  |c William D. Perreault........[et.al] 
260 |a New York :  |b McGraw-hill,  |c c2010. 
300 |a xxxix, 691 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
541 |a Gabby  |c Purchase  |d March 2010 
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