APA (7th ed.) Citation
Perreault, W. D., & Cannon, J. P. a. M. (2010). Essentials of marketing: A marketing strategy planning approach. McGraw-hill.
Chicago Style (17th ed.) Citation
Perreault, William D., and Joseph P. and McCarthy Cannon. Essentials of Marketing: A Marketing Strategy Planning Approach. New York: McGraw-hill, 2010.
MLA (9th ed.) Citation
Perreault, William D., and Joseph P. and McCarthy Cannon. Essentials of Marketing: A Marketing Strategy Planning Approach. McGraw-hill, 2010.
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