QR Code

The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /

Saved in:

Bibliographic Details
Main Author:	Kuria, N. Wairimu
Format:	Book
Language:	English
Published:	Nairobi : Daystar Univ, 2010.
Subjects:	Branding (marketing). Corporate image. Corporations > Public relations.
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
by: Hatch, Mary Jo
Published: (2008)

How to measure and manage your corporate reputation
by: Hannington, Terry
Published: (2004)

Trust the brand corporate reputation management in private banking /
by: Knipp, Verena A.
Published: (2009)

Corporate reputation, the brand & the bottomline : powerful proven communication stategies for maximizing value /
by: Haywood, Roger
Published: (2005)

Corporate reputation managing opportunities and threats /
Published: (2011)

Brand, identity and corporate reputation /
Published: (2015)

Perception of the public relations function by the internal publics in selected corporates in Nairobi /
by: Oyuke, Mary A.
Published: (2011)

Corporate reputation management among international non-governmental organizations (INGOs) operating in Kenya /
by: Makuyu-Mwania, Linda Nkirote
Published: (2007)

Exploring online management : a study of corporate communications executives from companies listed in the Nairobi securities exchange 20-share index /
by: Omeda, Catherine Odero
Published: (2016)

Corporate branding in Facebook fan pages : ideas for improving your brand value /
by: Zamith Brito, Eliane Pereira, et al.
Published: (2015)

Perceptions of the effect of corruption on corporate image : a study of selected programme sub-implementers (PSI's) of the National Aids Control Council in Machakos county /
by: Apondi, Mary Gorety
Published: (2014)

Teachers perceptions of the corporate communication functions at the Teachers Service Commission /
by: Muutu, Victoria Nthambi
Published: (2008)

Stand out from the crowd secrets to crafting a winning company identity /
by: Lipe, Jay B.
Published: (2006)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
by: J., Tatiana Soto
Published: (2008)

Effective apology mending fences, building bridges, and restoring trust /
by: Kador, John
Published: (2009)

Exploring the alignment of self, projected and perceived image on holistic image : a case of Tanari trust /
by: Mbogo, Grace M.
Published: (2013)

Negative publicity on publics' perception of corporate image : a case of G4S Kenya limited /
by: Nandwa, Eva Chiteri
Published: (2016)

Corporate community relations the principle of the neighbor of choice /
by: Burke, Edmund M.
Published: (1999)

Nurturing corporate excellence : glimpses of quality challenges and management in contemporary corporate Africa /
by: Marwa, Simmy M.
Published: (2014)

Connective branding building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia
Published: (2008)

Employer brand management : practical lessons from the world's leading employers /
by: Mosley, Richard, 1964-
Published: (2014)

How nonprofit organizations in Kenya built and manage their corporate image /
by: Waudo, Douglas
Published: (2012)

Corporate image building in the service sector : a study of passenger knowledge and perceptions of Kenya airways /
by: Nyaga, Rahab Njeri
Published: (2000)

Brand anarchy managing corporate reputation /
by: Earl, Steve
Published: (2012)

Brand Hollywood /
by: Grainage, Paul
Published: (2008)

The impact of Uganda's mobile phone industry's communication of change on their corporate image : a study of the Makerere university secretarial students /
by: Watendwa, Godfrey S.K
Published: (2007)

Managing corporate reputation a specially commissioned report /
by: Dalton, John M., 1942-
Published: (2003)

An investigation of the roles and functions of public relations in selected state corporations /
by: Muthee, Timothy
Published: (2016)

European business and brand building
Published: (2012)

Corporate cultures and global brands
Published: (2004)

The role of corporate identity in institutional image building : a study of Daystar University's internal publics /
by: Sikolia, G. Serede
Published: (2008)

The public relations handbook /
Published: (2012)

Designing B2B brands lessons from Deloitte and 182,000 brand managers /
by: Martinez Onaindia, Carlos
Published: (2013)

Qualitative research methods in public relations and marketing communications /
by: Daymon, Christine
Published: (2011)

Qualitative research methods in public relations and marketing communications /
by: Daymon, Christine, 1952-
Published: (2002)

Qualitative research methods in public relations and marketing communications /
by: Daymon, Christine, 1952-
Published: (2002)

Exploring perceptions and attitudes of internal publics towards CSR activities : a case of selected KCB branches, Kenya /
by: Koang, James Gajaak Riek
Published: (2014)

Perspectives on public relations research
Published: (2002)

Thinker, faker, spinner, spy corporate PR and the assault on democracy /
Published: (2007)

Effect of internal brand management on organizational performance : a case of Family bank limited /
by: Kattambo, Nzisa
Published: (2017)