Marketing strategy and competitive positioning /
Guardat en:
| Autor principal: | |
|---|---|
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
Harlow, England :
Prentice Hall,
c2008.
|
| Edició: | 4th ed. |
| Matèries: | |
| Etiquetes: |
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| 100 | 1 | |a Hooley, Graham J. | |
| 245 | 1 | 0 | |a Marketing strategy and competitive positioning / |c Graham J. Hooley. |
| 250 | |a 4th ed. | ||
| 260 | |a Harlow, England : |b Prentice Hall, |c c2008. | ||
| 300 | |a xviii, 614 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 541 | |a Longman |c Purchase |d Nov. 2008 | ||
| 650 | 0 | |a Marketing |x management. | |
| 650 | 0 | |a Target marketing. | |
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