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Programming for TV, radio, and the Internet : strategy, development, and evaluation /

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Main Author: Perebinossoff, Philippe
Other Authors: Gross, Brian, 1969-, Gross, Lynne S., Vane, Edwin T.
Format: Book
Language:English
Published: Amsterdam ; Boston : Focal Press, c2005.
Edition:2nd ed.
Subjects:
Broadcasting > Planning.
Radio programs > Planning.
Television programs > Planning.
Webcasting > Planning.
Online Access:Table of contents
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Item Description:Rev ed. of: Programming for TV, radio, and cable / by Edwin T. Vane, Lynne S. Gross. c1994.
Physical Description:xx, 324 p. : ill. ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0240806824 (pbk. : acidfree paper)

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