Programming for TV, radio, and the Internet : strategy, development, and evaluation /

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Bibliographic Details
Main Author:	Perebinossoff, Philippe
Other Authors:	Gross, Brian, 1969-, Gross, Lynne S., Vane, Edwin T.
Format:	Book
Language:	English
Published:	Amsterdam ; Boston : Focal Press, c2005.
Edition:	2nd ed.
Subjects:	Broadcasting > Planning. Radio programs > Planning. Television programs > Planning. Webcasting > Planning.
Online Access:	Table of contents Publisher description
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Holdings details from Athi-River Campus: Text Book Loan
Call Number:	TBL LB2395.L95
Barcode BK061156	Available Place a Hold