Services marketing : managing the service value chain /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow :
Prentice Hall,
c2006.
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| Edition: | ed. |
| Subjects: | |
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| Physical Description: | xxvi,478 P : ill [som col] |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0273681575 : |