Bruhn, M. (2006). Services marketing: Managing the service value chain (ed.). Prentice Hall.
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Citação norma Chicago
Bruhn, Manfred. Services Marketing: Managing the Service Value Chain. ed. Harlow: Prentice Hall, 2006.
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Citação norma MLA
Bruhn, Manfred. Services Marketing: Managing the Service Value Chain. ed. Prentice Hall, 2006.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.