The observational research handbook : understanding how consumers live with your product /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Illinois :
NTC Business Books,
c2000.
|
| Subjects: | |
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| 100 | 1 | |a Abrams, Bill. | |
| 245 | 1 | 4 | |a The observational research handbook : |b understanding how consumers live with your product / |c by. Bill Abrams. |
| 260 | |a Illinois : |b NTC Business Books, |c c2000. | ||
| 300 | |a xxiv, 277 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Consumer behavior |x United States. | |
| 650 | 0 | |a Marketing |x United States. | |
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