The perception of Kenyan doctors on the various differentiation strategies used by multinationals to build brand equity within the pharmaceutical industry /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Nairobi, Kenya :
Daystar University,
c2006.
|
| Subjects: | |
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| 003 | Daystar | ||
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| 100 | 1 | |a Okoth, Anthony S. |9 7880 | |
| 245 | 1 | 4 | |a The perception of Kenyan doctors on the various differentiation strategies used by multinationals to build brand equity within the pharmaceutical industry / |c Anthony S. Okoth. |
| 260 | |a Nairobi, Kenya : |b Daystar University, |c c2006. | ||
| 300 | |a vii, 104 p. : |b ill. | ||
| 504 | |a Includes bibliographical references. | ||
| 650 | 0 | |a Brand names products--management. |9 7881 | |
| 650 | 0 | |a Pharmaceutical industry. |9 6326 | |
| 908 | |a 070522 | ||
| 942 | |c THES |2 lcc | ||