The perception of Kenyan doctors on the various differentiation strategies used by multinationals to build brand equity within the pharmaceutical industry /
Guardat en:
| Autor principal: | |
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| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
Nairobi, Kenya :
Daystar University,
c2006.
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| Matèries: | |
| Etiquetes: |
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| Descripció física: | vii, 104 p. : ill. |
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| Bibliografia: | Includes bibliographical references. |