The perception of Kenyan doctors on the various differentiation strategies used by multinationals to build brand equity within the pharmaceutical industry /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi, Kenya :
Daystar University,
c2006.
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| Subjects: | |
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| Physical Description: | vii, 104 p. : ill. |
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| Bibliography: | Includes bibliographical references. |